TRANSFORMATION NARRATIVE DESIGNER
TURN TRANSFORMATION STRATEGY INTO COMMUNICATION PEOPLE BELIEVE IN
After a decade leading communications for leading Banking IT and Financial Services transformations — I help FinTech and Financial Services leaders design the narrative systems that keep change initiatives moving forward..
“This is not a communication problem. It’s a belief problem.”
Your transformation is strategically sound. But people aren't moving.
You're communicating endlessly, but somehow you're still not being heard.
Leadership says one thing. Middle management translates it differently. Frontline teams think it's just another corporate initiative.
I diagnose where belief is breaking — and design the narrative that fixes it.
I help you:
Discover exactly where your message loses power
Design the story that aligns your entire organisation
Build the belief architecture that carries transformation forward
Backed by 10 years leading major transformation communications
THIS IS WHERE NARRATIVE INTELLIGENCE COMES IN.
Transition tactical-only communications and make strategy coherent
Insure change management success by enriching process with story
Step out of the messaging merry-go-round and build belief architecture
Narrative Intelligence is the system that helps leaders design communications that move people — not just tell them what’s happening.
HOW WE WORK TOGETHER
Narrative Pulse Check™
2-week diagnostic that reveals where belief is breaking in your transformation.
Narrative Blueprint Workshop™
1-2 day intensive workshop that translates strategy, designs your transformation story, and builds an activation plan.
Narrative Intelligence System™
Complete belief design partnership for your transformation. From foundation to activation
I DIDN’T CHOOSE FINANCIAL SERVICES BY ACCIDENT.
“For most people, money isn't abstract. It determines whether they feel secure, care for their families, have choices and flexibility to realise their potential.
I’ve spent 10 years inside institutions that guide our financial wellbeing. When these organisations transform, it's not just an internal business change. It's a shift in how millions of people experience trust, security, and possibility.
This work isn't about clever messaging.
It's helping institutions live up to the trust people place in them — by making transformation something people can understand, believe in, and follow.
When financial services work better, society works better.
That's why I do this.” Mike Lee
LATEST THINKING
FREE DOWNLOAD
A 5-step guide helps you use storytelling to make your aspirations and strategy undeniable.
It gives you tools to create stories that inspire and unite everyone around a clear vision.
THE CHANGE NARRATORS GUIDE: STORYTELLING FOR TRANSFORMATION